Tuesday, April 03, 2007

Media Beautifying the Beautiful Game

The Chronicle (specifically Bernardo Fallas) reports that ESPN is adding some technology to enliven their MLS broadcasts. Among the highlights:

• Kick Trax — A virtual replay device that displays on screen the trajectory and placement of set pieces, distance of key crosses and long passes, including hang time on goal-kicks, and speed of key shots and set pieces.

• Offside Line — Replay technology that displays a virtual line affixed to the second-to-last defender (the last defender is usually the keeper) to show the viewer whether the referee's offside decision is accurate.

The samples found here look pretty impressive. I think it will help with the casual fan, and I know my kids will like it. Heck, I'll enjoy the spectacle myself.

At that same link, you can preview three commercials ESPN plans to run to market their broadcasts of MLS Thursdays. "You're a fan; you just don't know it yet." is the spiel. (When you hit the link, go to the list in the left panel and click on MLS-Things You Love About Baseball, MLS-Things You Love About Football, and MLS-Things You Love About Basketball.)

Fallas notes that "Dynamo fans will be especially pleased as all three ads show the MLS champs love. Look for Pat Onstad's MLS Cup shootout save, Eddie Robinson's denying of Chelsea at the MLS All-Star Game and Dwayne De Rosario's missed PK against Chivas in BASEBALL, Brian Ching's header in MLS Cup in FOOTBALL and Ching's bicycle kick and MLS Cup goal celebration in BASKETBALL. Also, look for Landon Donovan's sweet move on RSL and Stuart Holden's cameo appearance at the end of BASKETBALL."

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