Thursday, April 12, 2007

Dynama'ams

I've always liked soccer because it's a pure sport. Speed, strength, dexterity, and fortitude -- Citius, Altius Fortius and all that -- on the ground and even in the air. No timeouts from the action and no superfluous pagentry -- in fact no compromise that will detract (or distract) from the fact that this is a competition between athletes.

For that reason, there is no need and, in fact, no place for the likes of cheerleaders and mascots. And while I think there are ways we can "Americanize" the game a bit and add our own unique culture to the mix, it would be better for us to do it by applying our diverse cultural mix into the game and creating a diverse, new style of play.

That may still come. In the meantime, we are adding only superficial elements to the game. Here in Houston, that takes the form of Dynamo Diesel (the Fox recently introduced as our mascot), and now Dynamo Girls.

These steps cheapen the game, I think. At the same time, it looks like the Dynamo front office realizes that stunts such as these have to be handled with kid gloves, and they are limiting the mascots and dance team to activities when the game is not underway. Bully for them.

And there might be advantages. I know my daughter's eyes were transfixed when Diesel was scampering about during halftime. And the dance team could generate some interest (albeit in a different demographic than the mascot) as well.

So, I stand firmly waffling ... but my instinct is to reject these moves as trivial, base, and completely unnecessary.

3 comments:

Anonymous said...

I don´t want to brake your heart, but many leagues from around the world have teams with mascots and cheerleaders, Argentina was the first league with teams using cheerleaders, they have been using cheerleaders for more than 10 years, Mexican teams also use cheerleaders,heck, even Brazilhas teams with cheerleaders, many teams in Europe also use cheerleaders and a few teams around the world use mascots.

But (and this is a huge but), they only use the cheerleaders and the mascot before the game and during half time, and it makes sense, it is death time, it is a way to give fans something to see while they wait for the first half and for the second half (remember stadiums around the world unlike the stadiums in the U.S. do not fill fans with ads, silly videos and stupid (can I use stupid in your blog?) information).
So, as you can see this is something that has been going on in other countries where football is huge, and as long as it is use in the death time I do not see nothing wrong with it, those 90 minutes will be just about football, as it has always been.

M@ said...

El Jardin,

I knew mascots and cheerleaders were not too uncommon in South and Central America; did not know of any clubs in Europe that did though. And I agree: they should only appear at off-field events or in dead time.

Ads are used in stadia all over the world, on signs, placards, and even painted on the grass behind goals in some places. Video commercials and silly jingles aren't that common though.

"Stupid" is completely fine; even if you're referring to my blog and thoughts!

Anonymous said...

I have seen a few teams in Spain using cheerleaders, but not every team like is the case in South America. I also have seen a couple of English teams using them, obviouslya few fans were complaining that it was an American invention, that it was blasphemy, but the majority of fans in the stadium seemed to like the idea or at least they did not care if their team was using or not cheerleaders, they cared about the 90 minutes only.

About the ads, I did not make my point clear, i was refering only to those ads in the jumbotrons and the PA system, since as you point out every stadium in the world is full of static ads (not really static anymore, almost everyone using a sort of screens system), heck even th ejerseys are now full of ads (exept my Athletic Club Bilbao, a clean jersey, no foreigners and no Spaniards, try building a team in Europ with no foreigners and without signing 90+% of the population and after 100 years not a single relegation).